A Technique for Producing Ideas by James Young

A Technique for Producing Ideas



Download A Technique for Producing Ideas




A Technique for Producing Ideas James Young ebook
Page: 64
ISBN: 0071410945, 9780071410946
Format: pdf
Publisher: McGraw-Hill


A Technique for Producing Ideas by James Webb Young. I see really great design as perfecting the lifelong balancing act between brilliant execution and an exciting idea. A few months ago, someone I follow on Twitter (I can't remember who) recommended a book originally published in 1965 called A Technique for Producing Ideas. If you're in the advertising or creative world or do anything with your time that requires you to be innovative or come up with new ideas, read this. James was an advertising guy who published this less than fifty page book in the 1940's. Regardless of all that the key to success when having an idea, and also understanding how ideas happen, was put into words by the legendary James Webb Young a long long time ago. A Technique for Producing Ideas by James Webb Young — A short, to-the point-book which explores a step-by-step technique for idea creation. A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life! Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. I don't really have too much to say about this book.